google analytics

Optimizing Default Channel Settings in Google Analytics

Getting the most out of your website reports

As a long-time user and implementer of Google Analytics, I tend to start out my visits to the reporting portal as such:

  1. Open GA
  2. Go directly to Traffic Sources report
  3. Look the the Default Channel traffic

I will go on to say it’s probably the most helpful report for everyday analysis out of all of them. But in order to get the most out of it, you need to make sure your Default Channel settings are customized to your business. This blog will not only help clarify how Google categorizes marketing channels, but also help you clean up and correctly attribute your traffic.

What's up with Google Tag Manager?

There is a lot of buzz in the digital analytics space around Google Tag Manager, or GTM. Is it the ideal tool for each company? Is it a nightmare to code and implement? When is it the right solution for a business? The bottom line is GTM is a valuable tool for businesses the need an analytics solution independent of the website development team. (If that sentence didn't scare you, read on.)

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