ab testing

How to ... Run a Proper A/B Test

So you'll know a clear winner and loser

Everyone's all about the A/B test these days, whether it's a landing page, an email, or a piece of direct mail. And the concept is quite simple: pit two different creatives against each other and see which one wins. But is it REALLY that simple? Turns out, if you don't have your measurement plan set up correctly in the beginning, your results will tell you nothing substantial and the only thing you'll get is wasted time and money.

Subscribe to RSS - ab testing