How to ... Measure User eXperience

Or at the very least, how to get started

As a skilled website analyst, I am often asked to help improve User eXperience (UX) through data analysis. This can be a fairly simple or complicated task, all hinging on one main question: What is the user SUPPOSED to do on the website? If you can’t define your expected UX through the website, you will never be able to measure your UX. Here are three steps to get you off and running.

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