Mutually Exclusive Data in Tagging Parameters

or - How to Make URL Tagging Effective

So you know you need to tag your website URLs when placing ads digitally, but you aren't quite sure what to put in each placeholder. For example, Google Analytics can hold up to five tags for each website URL: campaign, medium, source, ad content, and keyword. The best way to use these placeholders is with high- and low-level data that can help optimize and report for both business and campaign objectives. In order to do THAT you MUST have completely separate data categories per tag. Or, in analyst speak, mutually exclusive data in tagging parameters.

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